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Learning from Interviewing others in the PR world March 30, 2010

Filed under: PRCA 3711/PRCA 4711 — eroche1 @ 12:51 am

For this interview I chose to interview Amy Jacques. Amy is an associate editor of publications for Public Relations Society of America. She graduated from the University of Georgia for undergraduate and then went on to Syracuse to complete her master’s degree. The interview was done on the phone and she really focused on the importance of writing and technology in the Public Relations world.

  • What’s a typical week like? (If no week is typical, then what was last week like?) No week is typical. Last week I went to an event for PRSA. The silver anvil award is the highest award in PR and last week went to the meeting that the judge presented the PR cases of who should win the award. I was in charge of interviewing people. Then I also attended a conference for PR companies where they talked about PR and all the technology that was important.
  • Tell me about a project you worked on that you are especially proud of. For my job I get to interview a lot of cool people at various media events and interview them about news and technology. I interviewed Meredith Vieira, Campbell Brown and Dany Levy who does “Daily Candy”. That kind of thing is very fun because get to meet people up close and have a conversation with them when usually you just see them on television.
  • What do you do to keep current in the PR industry? Attend lots of networking events even if you just go to a concert or art opening. Every event has a pr person and meeting them and making that connection is very important. I read PR blogsevery day to see what people are saying about PR. I also read the New York Times and other newspapers. I even will read a lot of blogs just to see what people are saying. It is also important to attend several different conferences that people have that involve the heads of general media.
  • What do you wish you would have known before starting your career in PR? How important writing is and how much you have to write all the time. When I was in school I never paid much attention to the PR writing classes or new reporting and writing, but what you learn in those classes is really what you do every day. I also wish I would have known more about technology and how important it is in the PR industry.
  • How important is writing in your career? Extremely important. I have to write all the time. There are press releases and people corresponding constantly. Professional emails one must know how to write because they are important. People all day are sending emails back and forth. It is important also to know how to write for twitter. When writing on twitter is needs to be a tight headline that grabs people’s attention.
  • What three tips would you offer someone just starting out in PR? One would to be ethical.  Second make sure whenever you read or hear about new technology look it up online immediately because one must know. People will bring up new technology all the time in conversation and you need to be prepared on what they are talking about. Maintain good relationships with reporters in the media because they will keep in touch with you and that is a good connection to have.
  • After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?

I am more likely to want to have a career in PR because she seems to have a lot of opportunities to do many great things. It is a busy business though. Our phone interview had to be done right after work because she even had an event to attend that night. It seems like many of the classes that we have taken as students really will help when we start to work at whatever jobs we may receive.

  • When your company is hiring for an entry-level PR position, what makes a candidate stand out? Technology. All older people in PR want to hire new people who know and work with technology. The better the understanding of new technology the better chance one has to get a job because they want you to teach the older people all the new technology. This includes everything as podcasts and editing and using blogs, twitter, and facebook. They will even have people make a campaign about how these technologies can help in other PR campaigns.

 

Amy Jacques

http://www.linkedin.com/pub/amy-jacques/9/ba/261

PRSA

Associate Editor of Publications 

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12 Responses to “Learning from Interviewing others in the PR world”

  1. allykup123 Says:

    This post was great! I thought it was really cool that you were able to interview someone who went to school somewhere other than in GA. Your interviewee’s tips were really hepful too! She definitely seems like she knows what she is talking about and is on top of he game! I also think it is so funny how so many responses to the importance of writing were that it is SUPER important. I know I did not believe my professor when she said this but after all these interviews, I am very aware of just how important writing really is in public relations. Great post!

  2. brittany rollings Says:

    I can understand how PR businesses want to hire new people who know and work with technology. They want there businesses to grow and be successful. If you were getting an operation you would not hire someone who was not a doctor to perform an operation on you.

  3. Natalia Says:

    Jacques had a lot of insight about the PR field. I think it’s important to have these conversations with experienced professionals so that as students we are prepared and know what to look for when it is time to enter the PR workforce. I think Jacques hit the nail on the head when she talks about networking and forming relationships with other people in the industry in order to stay informed and ahead of the game. It’s important to read and view what other people are saying/thinking in order to really stay up-to-date.

  4. […] Learning from Interviewing Others in the PR World by Emily Roche […]

  5. meghanlane Says:

    Emily, this was a really cool interview! I thought that Amy’s advice about using networking as a way of keeping up with things that are going on in the public relations field was right on point. I never thought about using networking that way. I am also really glad to see that writing is so important in her career and that she not only sees writing in the traditional pen and paper sense, but also on the internet and in the forms of “tweets.” My favorite part about your interview is that her weeks are never the same. That is one thing that I love about the PR field.

  6. katiann4710 Says:

    Emily,

    After reading through your professional interview, there were a few things that really stood out. One, is that she admitted there is a ton of writing involved. I must say that hearing multiple professors tell you over and over again that it is key and important can get exhausting after a while, but hearing it from someone that isn’t saying it to students day in and day out seems sto strike a student’s (mine personally) attention. It was interesting that not only did she mention the obvious press releases and emails, but that she talked about twitter. Its amazing to know what we do with our classes including twitter posts will possibly be used in our future careers. And second, what I found most intrigueing was the amount of time she spend talking about technology. Its interesting that PR professionals now are hiring new starters in PR for their ability and knowledge of technology and social media. I guess its a good thing we’ve gotten our practice, right? 🙂

  7. marilynpr Says:

    It honestly sounds after all of the interviews I have read from PR professionals that there is no such thing as a typical week. I think its interesting that Amy mentioned ethics as one of her top tips- I think it’s a great tip you just don’t hear it as much as some of the other things such as writing. It also sounds like she does a really great job at keeping current in the PR industry through reading PR blogs and making a conscious effort to network at concerts or art events. Networking skills are so crucial for us to have and use on a regular basis.

  8. kris10ly Says:

    Hey Emily! Your interview with Amy Jacques was very insightful. She has experienced a lot of amazing opportunities working as an associate editor of publications for Public Relations Society of America. I cannot wait to take what we have learned in our major courses and be able to apply it in the PR industry. I agree with what Amy said about the importance of writing and keeping up with the continuos changes in technology. If you are going to work in the PR industry, you have to be willing to adapt to change as well as be able to move/think at a very fast pace. Amy’s advice was extremely helpful!

  9. Jessica Cameron Says:

    I feel as if our focus is spent on APA style writing so much on papers throughout college that we neglect the AP style writing that is most important for our career. Our PR writing and Journalism classes are usually taken at the beginning of the PR program and we do not get that much practice after those courses. I feel like we should be practicing press releases and works similar to improve our AP style so that our writing will be strong when we enter the workplace. Writing and journalism was several semesters ago…I’ve done a lot more different writing since then.

  10. […] 24. Emily Roche, Learning from interviewing others in the PR world […]


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