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ALL of my notes :) April 18, 2010

Filed under: Uncategorized — eroche1 @ 1:21 am

I have been compiling all of my notes into one post in a microsoft word document. Here they all are. I hope that everyone learns something!!! I know I sure have.

Learning Modules

Week two

Understanding the Groundswell: Groundswell, Ch. 1-3

Building a WordPress Powered Website: Survival Guide, Ch. 4

When reading, “Understanding the Groundswell it is first important to know what groundswell is. The book defines groundswell as, “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” This book is important in the Social Media class because we are using technologies to get our work done especially since it is an online course.

One main concept in the readings was blogs. It introduces the term and describes what all goes into a blog. It explains how blogs can be just thoughts or can even be pictures. Blogs are a person’s creative masterpiece. They can be whatever one wants to express to the world. More of the readings go on to talk about the ages of people who are working with groundswell. Surprisingly these people can be in an older age group. What helped me the most in this reading was in chapter four. When I first read this I was starting off with my first blog. This chapter introduced me to how to build and work a wordpress page which is what my blog is. What a true life “Survival kit” this was!

Week three and four

Tapping the Groundswell: Groundswell, Ch. 4-9

Chapter four

One important factor in this chapter was the five objectives that companies can pursue in groundswell. The advice in the chapter is to choose one that applies to your company and matches the company’s objective. The five objectives are: Listening, Talking, Energizing, Supporting, and Embracing

Chapter five

This chapter is titled, “Listening to the groundswell.” The chapter gives two strategies in listening to the groundswell and these include:

  • Set up your own private community
  • Begin brand monitoring

Chapter six

What was interesting in this chapter was the section about how HP’s blogs really have paid off for them. One would not automatically think that blogs could really help a business, but the truth is that they can. The chapter says that it is how HP can now respond to their customers is the main pay off.

Chapter seven

Techniques for energizing enthusiasts

  • Tap into customers’ enthusiasm with ratings and reviews
  • Create a community to energize customers
  • Participate in and energize online communities of our brand enthusiasts

Chapter eight

This chapter demonstrated case studies. One of the examples was a case study done by Dell. It showed how Dell will answer to their customers with support forums. This illustrates the titles of the chapter, “helping the groundwell support itself.” People could ask questions online and someone can answer back from Dell with a response to help

Chapter nine

Embracing the groundwell is by listening to the people that use the company. By doing so it wil help the company as a whole. By listening to people then making the changes the book says this is what embracing the groundwell is.



Week five

The Groundswell Transforms: Groundswell, Ch. 10-12

Chapter 10

What stood out to me in this chapter was how it described how not to succeed to groundswell. It included an example of a company that did not believe in what they were blogging because they did not believe it would work. They were more concerned about the loss of control therefore blogging did not work for them.

Chapter 11

When this chapter discussed Blue Shirt Nation was interesting. It says that blue shirt nation was created in order for companies to listen to what employees had to say. Though blue shirt nation can result in a revolt it also has helped in many circumstances for results to happen faster.

Chapter 12

This chapter explains how all of the items in the book can be possible. What was the most exciting thing about it is that all it takes is participation. With the growing amount of groundswell I feel as if this could be plausible.


Week six

Creating Your Social Media Strategy: Survival Guide, Ch. 1

The first sentence of the chapter and the book is very important to me. It begins with giving three general areas when someone is trying to use the social web. All three of these concepts are ones that someone taking social media could benefit from.

  • Interactivity
  • Sharing
  • Collaboration


Preparation: Survival Guide, Ch. 2

The information for social calendars is helpful for me. This will make everything easier and simpler when making a social calendar

  • A short name
  • A description
  • Date
  • Time
  • Venue
  • Contact email
  • A list of tags

All these items seem simple, but they are a list that anyone in Public Relation should become well acquainted with.


Week seven

RSS Feeds & Blogs: Survival Guide, Ch. 3

  • A blog is an RSS feed
  • An RSS feed is a way of syndicating information across the internet.
  • WordPress has a built in RSS technology so each blog entry becomes an item of the feed, complete with titles, descriptions, links, and categories that you add to each blog entry.
  • note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron



Week eight

Podcasting, Vidcasting & Webcasting: Survival Guide, Ch. 5

After reading this chapter I have an even better understanding of podcasting and webcasting and especially the difference between the two. After actually making a podcast I know it can be either audio or video. I happen to chose video, but audio is perfectly fine. The podcast must include some sort of music. The music on the video may not have any copyrights to it so it must have permission to be used in some sort of podcast. In our podcast there was actually music at the beginning and the end. This is also where there must be credits, which actually explain who made the podcast.  Webcasting is another something that we have done in class. This chapter also explains this webcasting, which is putting a viral video on the web. These are usually the videos that one can find on youtube.  


Week nine

Social Networking & Micro-Blogging: Survival Guide, Ch. 6

This chapter was probably one of my favorites because it talked about things that I myself have been a part of for years. This chapter includes all the social networks and introduces what each of them do. The websites that the chapter explains are Facebook, LinkedIn, MySpace, and Twitter. I have one of each of these social networking sites so it was fun to read more about them.


Week eleven

Social Bookmarking & Crowd-Sourcing: Survival Guide, Ch. 7

  • A crowd-sourced news site allows its users to determine the popularity of a news story, blog entry, or website through various typed of voting or rating systems.
  • In action is a web site called Digg. This website does just this crowd source in order to find what stories should be on the front page of a website.


Week twelve

Media Communities: Survival Guide, Ch. 8

I actually have a flickr account, but never was able to use it. After this chapter explained how to use the site I believe I will try it again. After a person has logged in there are just a few more steps to getting started. There are three steps in uploading the images and videos.

  • Choosing your images
  • Uploading your images
  • Giving uploaded images good titles, descriptions, and tags.

After seeing these and how simple it is I am going to try again!

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Widgets & Badges: Survival Guide, Ch. 9

Twitter Widgets. There is a figure that shows how one can create widgets on their twitter page. By using these widget options one can put their other social media sites on the page. This should be helpful for me as well.


Week thirteen

Social Media Newsrooms: Survival Guide, Ch. 10

This reading from this week focuses on media kits. It also focuses on all the different types of writing there are in Public Relations. Writing is a very important trait when one wants to become a PR profession. This chapter teaches a person how to write anything from news releases to pitch letters.

This chapter interested me into looking at my old PR writing assignments. I have not written any of these writing tools until now from that class. I feel like I should have been along the way writing a lot more press releases and media alerts. As of now, I am completing my campaign book in my campaigns class. After reading this chapter it has really been a help to compiling my media kit in that class.

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron


Week fourteen

More Social Tools: Survival Guide, Ch. 11

So many tools to count! This chapter is all about different social tools. To make a note I decided to just chose my favorite one that will come to the best use to someone like me. I chose a Wiki page. Last semester I had the opportunity to work on a Wiki. I was certainly not easy at first, but by the end of the semester I had the hang of it. Some advice in the book that I should have known and taken last semester was, “Instead of creating your own Wiki, you may want to contribute to establish Wikis in your field. Wow if I would have just read this last semester would have saved me time, energy, and frustration!

Pulling it all Together: Survival Guide, Ch. 12

When creating own website there are a few questions that are important that someone should ask themselves

  • Can users interact with the content?
  • Can visitors share the content
  • Does the site encourage collaboration


Week fifteen

Measuring Your Success: Survival Guide, Ch. 14

What I enjoyed about this chapter was all the ways that someone could measure there success. A lot of the examples that were given were exciting to me because I feel like my knowledge has grown from this class. After social media I know what most of the sites are. I used a lot of these to complete a social media monitoring report earlier in the semester. Some of the web sites to measure someone’s success are:

  • Technorati
  • Blogpulse
  • Twitter search

All are ones that I used for social monitoring and they are easy to use with lots of results!


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