After reading an Edelmen Insights paper by Steve Rubel which was titled, “Search Engine Visibility” there were many things that I learned and many that were interesting to me.
- What interested me the most was the statistics that were given by Nielsen online about search engines. For example the statistic that was most interesting was, “Eighty-nine percent of U.S. online adults use search engines, according to Pew internet” (Rubel, p.3). Another statistic was, “The average American visited 111 domains and 2,554 pages in March 2009, according to Nielson Online” (Rubel, p.3). This was all interesting to me because it shows how dependent Americans have become on the internet. One has to sit back and wonder how we knew anything before it evolved.
- What I learned was how links will be on the top of a google page. I knew there had to be a method to the madness of what got to be the first link on the top of the search engine page, but I know now it is because of how much the subject is being discussed. The example was given that if something was being tweeted about a good bit and CNN caught wind of the tweets then they could post something and that would be the first link.
- What surprised me was how twitter search is now more popular than google ews breaks. This just demonstrates how important social media networks have become especially twitter. I am surprised because google has always had such a large name, but not overly surprised because of the quickness of twitter. Not to mention one can follow anyone they would want to know anything about.
- Learning more about something would be the keyword insights. Hoping to become a PR professional one day the articles believes that they should know exactly the way people search. In social media we have done an assignment that helped us develop those skills, but still I would like to master them.
The article was an entertaining article and provided some insight on search engines.