PR-Connection- Bad publicity is Good publicity April 21, 2010
After thinking about the Toyota scandal earlier in the year I began to wonder how it all was going. I think the commercials have done a fabulous job, but that is my opinion. According to an article that I read No Such Thing as Bad Publicity the Toyota’s NASCAR was a victim of someone cheating. According to this article the Nextel Cup along with Toyota are getting more publicity and a wider audience. The article then asked the question, “Was all the stress and heartache worth it for the publicity? Is there really no such thing as bad publicity?” It is for them to decide I suppose
Is sex therapy really becoming a way for people in the spotlight to get out of their problems?? Recently, Sandra Bulloch’s husband Jessie James was caught in affairs. Bulloch made a statement that sex therapy is a bit of a cop out for people. Is it the PR behind the people that are making them make these decision to go to sex therapy or is it actually their choice? I guess it will never be known, but I would love to hear what everyone thinks about this situation. Here is an article that addresses the situation. Sandra Bulloch Ringless
For my PR connection I just wanted to post a viral video a friend of mine and I worked on. Viral Videos are very important in PR and this was my first one! Tell me what ya think!
Guest blogger 2 April 20, 2010
Once again I am going to use Meghan Beytagh as my guest blogger of the week. Awhile back Meghan wrote some advice on internships. I need this advice and I am sure others would love some too. Here is a link to her blog and a copy of the blog post! Hope you enjoy! Thanks so much Meghan!
March 29, 2010…6:50 pm
At most universities, before you can complete your public relations degree you must do an internship. An internship allows you to have a firsthand account working within the public relations field while still obtaining college credits. I am doing my internship over this coming summer and have been “hired” at Abshire Public Relations and Marketing in Savannah, Georgia. One person that I talked briefly about internships with is named Kara. She interned at Abshire Public Relations and Marketing while she was obtaining her degree at Armstrong University and now works at Abshire Public Relations and Marketing. The other person that I have talked to about this is Brittany Cook who is a soon to be Georgia Southern University graduate and did her Public Relations internship last summer.
Brittany told me that one of the hardest things about completing your internship is finding a location that will “hire” you. I know at Georgia Southern University, we have an “approved list” of locations and can also request a different location. One thing that does help with this process is networking!
A lot of the people that I have talked to also told me that making sure that the place in which you do your internship is also very important. You want to make sure that your site/company fits your career goals. One example that was given to me was that if you want to do event planning and hate social media then getting an internship where you are doing nothing but working with social networking sites isn’t the place for you to go. One other thing that you want to be aware of is…”is the location is going to help me build your portfolio?” You want to be able to actually work and learn. Not just sit there and do nothing. These are just a few tips for completing a public relations internship. Good Luck!
ALL of my notes :) April 18, 2010
I have been compiling all of my notes into one post in a microsoft word document. Here they all are. I hope that everyone learns something!!! I know I sure have.
Understanding the Groundswell: Groundswell, Ch. 1-3
Building a WordPress Powered Website: Survival Guide, Ch. 4
When reading, “Understanding the Groundswell it is first important to know what groundswell is. The book defines groundswell as, “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” This book is important in the Social Media class because we are using technologies to get our work done especially since it is an online course.
One main concept in the readings was blogs. It introduces the term and describes what all goes into a blog. It explains how blogs can be just thoughts or can even be pictures. Blogs are a person’s creative masterpiece. They can be whatever one wants to express to the world. More of the readings go on to talk about the ages of people who are working with groundswell. Surprisingly these people can be in an older age group. What helped me the most in this reading was in chapter four. When I first read this I was starting off with my first blog. This chapter introduced me to how to build and work a wordpress page which is what my blog is. What a true life “Survival kit” this was!
Week three and four
Tapping the Groundswell: Groundswell, Ch. 4-9
One important factor in this chapter was the five objectives that companies can pursue in groundswell. The advice in the chapter is to choose one that applies to your company and matches the company’s objective. The five objectives are: Listening, Talking, Energizing, Supporting, and Embracing
This chapter is titled, “Listening to the groundswell.” The chapter gives two strategies in listening to the groundswell and these include:
- Set up your own private community
- Begin brand monitoring
What was interesting in this chapter was the section about how HP’s blogs really have paid off for them. One would not automatically think that blogs could really help a business, but the truth is that they can. The chapter says that it is how HP can now respond to their customers is the main pay off.
Techniques for energizing enthusiasts
- Tap into customers’ enthusiasm with ratings and reviews
- Create a community to energize customers
- Participate in and energize online communities of our brand enthusiasts
This chapter demonstrated case studies. One of the examples was a case study done by Dell. It showed how Dell will answer to their customers with support forums. This illustrates the titles of the chapter, “helping the groundwell support itself.” People could ask questions online and someone can answer back from Dell with a response to help
Embracing the groundwell is by listening to the people that use the company. By doing so it wil help the company as a whole. By listening to people then making the changes the book says this is what embracing the groundwell is.
The Groundswell Transforms: Groundswell, Ch. 10-12
What stood out to me in this chapter was how it described how not to succeed to groundswell. It included an example of a company that did not believe in what they were blogging because they did not believe it would work. They were more concerned about the loss of control therefore blogging did not work for them.
When this chapter discussed Blue Shirt Nation was interesting. It says that blue shirt nation was created in order for companies to listen to what employees had to say. Though blue shirt nation can result in a revolt it also has helped in many circumstances for results to happen faster.
This chapter explains how all of the items in the book can be possible. What was the most exciting thing about it is that all it takes is participation. With the growing amount of groundswell I feel as if this could be plausible.
Creating Your Social Media Strategy: Survival Guide, Ch. 1
The first sentence of the chapter and the book is very important to me. It begins with giving three general areas when someone is trying to use the social web. All three of these concepts are ones that someone taking social media could benefit from.
Preparation: Survival Guide, Ch. 2
The information for social calendars is helpful for me. This will make everything easier and simpler when making a social calendar
- A short name
- A description
- Contact email
- A list of tags
All these items seem simple, but they are a list that anyone in Public Relation should become well acquainted with.
RSS Feeds & Blogs: Survival Guide, Ch. 3
- A blog is an RSS feed
- An RSS feed is a way of syndicating information across the internet.
- WordPress has a built in RSS technology so each blog entry becomes an item of the feed, complete with titles, descriptions, links, and categories that you add to each blog entry.
- note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition) Authors: Wilcox, Cameron
Podcasting, Vidcasting & Webcasting: Survival Guide, Ch. 5
After reading this chapter I have an even better understanding of podcasting and webcasting and especially the difference between the two. After actually making a podcast I know it can be either audio or video. I happen to chose video, but audio is perfectly fine. The podcast must include some sort of music. The music on the video may not have any copyrights to it so it must have permission to be used in some sort of podcast. In our podcast there was actually music at the beginning and the end. This is also where there must be credits, which actually explain who made the podcast. Webcasting is another something that we have done in class. This chapter also explains this webcasting, which is putting a viral video on the web. These are usually the videos that one can find on youtube.
Social Networking & Micro-Blogging: Survival Guide, Ch. 6
This chapter was probably one of my favorites because it talked about things that I myself have been a part of for years. This chapter includes all the social networks and introduces what each of them do. The websites that the chapter explains are Facebook, LinkedIn, MySpace, and Twitter. I have one of each of these social networking sites so it was fun to read more about them.
Social Bookmarking & Crowd-Sourcing: Survival Guide, Ch. 7
- A crowd-sourced news site allows its users to determine the popularity of a news story, blog entry, or website through various typed of voting or rating systems.
- In action is a web site called Digg. This website does just this crowd source in order to find what stories should be on the front page of a website.
Media Communities: Survival Guide, Ch. 8
I actually have a flickr account, but never was able to use it. After this chapter explained how to use the site I believe I will try it again. After a person has logged in there are just a few more steps to getting started. There are three steps in uploading the images and videos.
- Choosing your images
- Uploading your images
- Giving uploaded images good titles, descriptions, and tags.
After seeing these and how simple it is I am going to try again!
note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition) Authors: Wilcox, Cameron
Widgets & Badges: Survival Guide, Ch. 9
Twitter Widgets. There is a figure that shows how one can create widgets on their twitter page. By using these widget options one can put their other social media sites on the page. This should be helpful for me as well.
Social Media Newsrooms: Survival Guide, Ch. 10
This reading from this week focuses on media kits. It also focuses on all the different types of writing there are in Public Relations. Writing is a very important trait when one wants to become a PR profession. This chapter teaches a person how to write anything from news releases to pitch letters.
This chapter interested me into looking at my old PR writing assignments. I have not written any of these writing tools until now from that class. I feel like I should have been along the way writing a lot more press releases and media alerts. As of now, I am completing my campaign book in my campaigns class. After reading this chapter it has really been a help to compiling my media kit in that class.
note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition) Authors: Wilcox, Cameron
More Social Tools: Survival Guide, Ch. 11
So many tools to count! This chapter is all about different social tools. To make a note I decided to just chose my favorite one that will come to the best use to someone like me. I chose a Wiki page. Last semester I had the opportunity to work on a Wiki. I was certainly not easy at first, but by the end of the semester I had the hang of it. Some advice in the book that I should have known and taken last semester was, “Instead of creating your own Wiki, you may want to contribute to establish Wikis in your field. Wow if I would have just read this last semester would have saved me time, energy, and frustration!
Pulling it all Together: Survival Guide, Ch. 12
When creating own website there are a few questions that are important that someone should ask themselves
- Can users interact with the content?
- Can visitors share the content
- Does the site encourage collaboration
Measuring Your Success: Survival Guide, Ch. 14
What I enjoyed about this chapter was all the ways that someone could measure there success. A lot of the examples that were given were exciting to me because I feel like my knowledge has grown from this class. After social media I know what most of the sites are. I used a lot of these to complete a social media monitoring report earlier in the semester. Some of the web sites to measure someone’s success are:
- Twitter search
All are ones that I used for social monitoring and they are easy to use with lots of results!
What does a Publicist do? PR-connection April 14, 2010
Here is a video I found that actually explains what a publicist does. A lot of my PR connections are about publicity and the celebrities that are involved. People always blame everything on the publicist, but who is the man behind the curtain. Here is a little explanation. Hope it helps and everyone enjoys!